Few people know how their health insurance works or what it covers. And most regard their insurance providers with distrust. With health care top-of-mind for most Americans, this is a significant risk for insurance providers who face more competition than ever before. Anthem needed to improve the overall member experience to stay competitive. My team of designers and I re-imagined some of the most important communications members receive. Considering the use cases of each piece, we developed human-centered solutions to each communications challenge.
We set Anthem apart from competitors by creating easy-to-understand health plan communications that live up to the company’s brand promise—transparency, honesty, and quality service.
